Messaging Report Summary

The Minnesota Coalition Against Sexual Assault (MNCASA) conducted research on sexual violence prevention messaging in 2017 and 2018. The purpose of this research was to test and recommend key messaging for use by those advocating healthy relationships and sexual violence prevention education for children and youth in schools and community settings. Teaching healthy relationship skills, especially when paired with sexual violence prevention education (which includes information on bystander intervention, consent, gender norms, etc.), is one evidence-based approach to prevent sexual violence. During this period, MNCASA conducted individual in-depth interviews, an online focus group, a statewide survey, and message testing for both general and targeted audiences.

This information can be used by organizations and individuals to promote healthy relationships and sexual violence prevention education for children and youth in schools and community settings. This is a summary of the longer report.